PR & Marketing Manager
Job Opening
Details
| Deadline | April 4, 2022 |
|---|---|
| Sponsor | The John & Mable Ringling Museum of Art/FSU |
| Location | Sarasota , FL |
Description
The PR and Marketing Manager manages the Marketing and Public Relations functions for The John & Mable Ringling Museum of Art.
Responsibilities include:
• Develops and manages marketing and advertising campaign plans, projects, and initiatives (including budget, timetables, and schedules) utilizing various forms of print, digital, and new media assets that support community outreach, museum attendance, and builds The Ringling’s national and international brand and profile. Coordinates the Marketing teams efforts by providing a marketing plan for each event, program, or performance, along with approved, edited Marketing copy; images and associated credits; and logistical details as needed. Coordinates communication for The Ringling Magazine with all stakeholders including gathering and/or creating content for the magazine. Provides magazine pagination along with edited copy, images and credits to the Design Team.
• Works collaboratively with the marketing team to discuss strategy, tactics, and the implementation of all marketing and communications projects and initiatives that support The Ringling’s strategic goals, including IDEA (Inclusion, Diversity, Equity, and Access) core initiatives. Seeks out and cultivates relationships and opportunities to extend The Ringling brand in multiple, diverse sectors and segments in Sarasota and Manatee counties. Serves as back-up team lead for Marketing Director at meetings, community engagement initiatives and events, and other duties as assigned. Keeps the marketing team up to date and informed of projects and initiatives weekly to maximize team cohesiveness and workflow. Adjusts marketing plans as needed based on data and analytics.
• Manages all local and regional public relations functions and serves as the public relations specialist for The Ringling. Writes news releases, media alerts, PSAs and creates press kit materials suitable for local media. Ensures that all events, exhibitions, performances and programs are posted to online public websites and calendars. Organizes tours of the Museum campus for visiting local media and external clients. Manages, schedules and stewards all external photoshoot opportunities with assistance from the Public Relations and Marketing Program Associate.
• Collaborates with outsourced national PR firm to write, edit and develop positioning statements, key messages, and crisis communication responses to the public inquiry. Develops media relations budget and plan. Serves as the primary contact for local media inquiries, interviews and internal communication. Works closely with National PR firm to prepare talking points for Executive Director, Marketing Director, Board of Directors, and Senior Staff. Makes suggestions and recommendations to the Marketing Director regarding local public relations functions.
• Collaborates with the Marketing Director on the development of large-scale marketing and promotional campaigns that identify and address the needs of the museum’s exhibitions, educational programming, events, and performances that support The Ringling’s membership, attendance and revenue goals, as well as the museum’s public image.
• Supervises and provides direction for the public relations and marketing program associate to include hiring, training and performance evaluation.
Qualifications
• A Bachelor's degree and four years of experience related to marketing, and /or marketing functions, communications, media; or a high school diploma or equivalent and eight years of experience.
• Knowledge of current media technology and trends.
• Knowledge of public relations practices.
• Ability to write and/or proofread and edit written word and/or information in various formats.
• Ability to promote an inclusive and welcoming work/education environment.
• Ability to prioritize, organize and perform multiple work assignments simultaneously.
• Valid Driver’s License or the ability to obtain prior to hire.
• This position requires successful completion of a criminal history background check, to include fingerprinting. The background check will be conducted as authorized and in accordance with University Policy 4-OP-C-7-B11.
Helpful/Preferred
• MBA degree
• APR (Accreditation in Public Relations) Certificate
• Spanish language proficiency
• Previous supervisory experience
How to Participate
Learn more and apply at: https://bit.ly/PRMarketing2022
This opportunity has been submitted by Kaitlin Foss. The listing of the opportunity does not imply endorsement by the Division of Cultural Affairs or the Department of State. Contact The John & Mable Ringling Museum of Art/FSU with questions or for more information.
